CEMARK's HR Director took part in the HR Days 2025 forum

CEMARK HR Director Svitlana Tserkovna spoke at the 21st annual HR Days 2025 forum, held at the end of July in Kyiv and dedicated to the topic of ‘People-centred leadership as a growth strategy.’

During the discussion panel ‘Human capital in any scenario: tools for sustainability,’ Svitlana shared the company's experience and her own insights:

• How HR strategy has changed during the war;
• Why today's ‘war for talent’ is about trust and psychological support, not just salary;
• How cooperation with ecosystem partners amplifies the scale of change;
• How an ‘anti-fragile’ HR approach helps not only to adapt but also to strengthen in turbulent conditions.

For CEMARK, participating in such events is an important opportunity to share its own experience and, at the same time, learn from the best practices in the market. This allows the company to strengthen its internal expertise, develop its teams, and maintain its strategic course towards sustainable development and leadership in the industry.